Yoshida Yasuri
Skilled Craftsmanship
Yoshida Yasuri was founded in the late Meiji period in Tsubame, Niigata Prefecture, a major production center for metalworking products that represents Japan. The company has a history of about 120 years since it began making files. Carrying on the techniques handed down to them, craftspeople make nail files by hand, one at a time.
“Daily refinement and a continuous series of challenges are what keep tradition alive”
Nail files that can be mass-produced are often simple in construction. But if they kept making only those, their skills would not develop any further, which is why they never neglected to take on new challenges. Taking on something new is a continuous cycle of trial and error.
Around this time, a technique called etching, which finishes stainless steel by dissolving its surface, began to appear, making it possible to create finer file teeth than traditional file cutting could. Making nail files with traditional file cutting on the front and etching on the back was extremely difficult. Seeing this effort, the sixth-generation Senshichi Yoshida sometimes complained that “what Minoru makes has too many ‘suko’ (Tsubame dialect for defective products).” Even so, they never gave up on the challenge.
After repeated trial and error with the type of stainless steel and the balance of the file cutting, the nail file combining file cutting and etching reached stable production. This nail file is still made at Yoshida Yasuri at a rate of nearly 80,000 per year, and has become a product that no one anywhere in the country can imitate.
Around this time, a technique called etching, which finishes stainless steel by dissolving its surface, began to appear, making it possible to create finer file teeth than traditional file cutting could. Making nail files with traditional file cutting on the front and etching on the back was extremely difficult. Seeing this effort, the sixth-generation Senshichi Yoshida sometimes complained that “what Minoru makes has too many ‘suko’ (Tsubame dialect for defective products).” Even so, they never gave up on the challenge.
After repeated trial and error with the type of stainless steel and the balance of the file cutting, the nail file combining file cutting and etching reached stable production. This nail file is still made at Yoshida Yasuri at a rate of nearly 80,000 per year, and has become a product that no one anywhere in the country can imitate.
YOSHIDA YASURI Nail Files
Stainless steel nail files are generally considered coarse, but at YOSHIDA YASURI, craftspeople cut the file teeth on each file one by one, finishing them as finely as possible. The filing feel is soft and smooth, and with just this one file you can both adjust the length of your nails and fine-tune their shape.
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tsu GOOD (“Tsu Good”)
tsu good (“Tsu Good”) is a nail file for children and parents proposed by Yoshida Yasuri. It carries two meanings: “tsume good” (“good nails”) and “tsugu” (“to carry on”), as in continuing a file-making business that has lasted over 100 years in Tsubame.
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New Arrivals
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YOSHIDA YASURI Nail File Color: Matte Silver/Matte Black *2TYPE
Regular price From 2,200円Regular priceUnit price / perSale price From 2,200円(税込) -
Tsu GOOD ("Tsugutto") / Personal Use, Pochi-bukuro (Small Envelope) Type
Regular price 1,760円Regular priceUnit price / perSale price 1,760円(税込)